Your company image is your company, it is that simple. What you show is what you are. Want to be a Red Bull, then hire someone to jump out of a spacecraft for you, or dive off a 100 foot cliff. Red bull is energy. Coke is the real thing. And Nike just does it! But they do it well and they look good doing it. You can build the best products and deliver the best service but if you are viewed, rightly or wrongly through your content, and your content is unprofessional…well you get what where we’re going with this. So, get the content right and your customers will follow.